Non-player character

Non-player character

This work explores the mechanistic existence of human beings. People there move like video game characters.
People go to work 5 days a week, come home to have dinner, and watch TV in the evening. Before bed, they get absorbed in their phones, quickly get ready in the morning, and go to work again. And again. And again. Over and over.
The world strives to make everything more comfortable, effective and fast. And mediated. And the mediator is technology.
We live in a game-like reality. In the digital age, the era of design, the boom of UX/UI, where one of the main tasks of business is the creation and exploration of the user journey. It is an illusion that the internet and digital technologies give you freedom. The user exists there according to permitted scripts. Thus, they adopt these patterns into their life in exchange for comfort. Comfort in exchange for themselves.

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