„G.–Ai Performance“ is part of a research project called „G.–Ai“ that investigates the interplay between the K-Pop industry and its extensive relationship with digitalization and technology. This exploration is conducted through the lens of transmedia storytelling. The performance delves into how transmedia storytelling operates within the concept of a „comeback“ and its connection to live performances in the K-Pop realm.
The audience experiences a digitalized live performance and observes how transmedia storytelling can enhance audience engagement.
The project aims to operate and deconstruct existing narratives to engage fans with the fandom and pave the way for positive change.
